Hey, I’m AleJay!
Welcome to my little corner of the internet 💕
I’m a beauty content creator who loves breaking down makeup and skincare in a way that actually makes sense—no gatekeeping, no fluff, just real talk and real results. Whether you’re brand new to beauty or deep in your Sephora obsession, I’m here to help you build routines that work and feel good doing it.
You’ll find tutorials, product reviews, routines, honest recs, and a little storytelling too—because I’m not just here to teach you how to blend your concealer…I’m here to make you feel confident while you do it.
From budget-friendly finds to glow-up staples, I love sharing what works (and what doesn’t), especially for Black and Brown girls who deserve to see themselves in beauty.
joyluxebyalejay@gmail.com
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Recent Articles
- How to Actually Prep Your Skin for Makeup (Without the Confusion)
Your step-by-step beginner’s guide to building a glowy, smooth, long-lasting base Bestie, it’s 2025 and somehow your makeup still isn’t sitting right? Trust me, you’re not alone. I used to be you. Slapping on foundation straight onto my face and wondering why I looked like a cake pop by 2PM. So I started this series, … - Everything You Need for a Full Face of Makeup as a Beginner
If you’re just getting started with makeup, here’s a simple, affordable, step-by-step routine that actually works Let me just say this right now: you do not need a million products to start learning makeup. You just need the right ones, a little guidance, and a reminder that we all started somewhere (yes, even me with my … - The Setting Sprays That Actually Keep Your Makeup On All Day
If it can survive LA heat and an all day errands run, it’s getting a spot on this list – Ale Jay There’s nothing worse than spending 30 minutes on your makeup, stepping outside… and watching your face start to melt before your Starbucks order is ready. When I first got into makeup, I thought setting spray …